Internet Evolved DirectoriesComments Off on Internet Evolved Directories
Any business that serves clients strives to to be exposed to the most amount of potential clients as possible. The traditional, tried and true ways of creating this exposure include advertising and listing your business in phone books/directories. These traditional means of exposure continue to prove effective and have adapted to the rise in popularity of the internet. There are display advertisements akin to billboards on almost every page you visit, and internet directories for every niche and profession you can think of. If you are running a business in this day and age it is a necessity to incorporate these resources for online exposure into your advertising plans.
Online directories have the advantage over traditional directories in that they can be more focused on one type of business or service. A niche online directory such as the Southern California Lawyer Directory provides potential for exposure for SoCal lawyers in several distinct ways. First and foremost, many people are looking for a local attorney are finding this website and using its search function to find the perfect lawyer for them.
If a lawyer does not have their information listed on the directory, those potential clients are likely lost to another who does happen to be listed here. Besides the rudimentary idea behind directories, lies a unique advantage that being listed on a directory on the internet provides.
Search Engine Optimization From Directories
Not only can online directories funnel potential clients to contact a listed lawyer, they can also improve the search engine optimization (SEO) of a lawyer’s website. Each listing on this directory, and many others, includes a link to the listed business’s website. Search engines like Google, Yahoo, and Bing see this link and treat it as a sign of approval that the lawyer’s website is trustworthy and relevant.
The cherry on top is that the link is coming from a website about lawyers in Southern California and going to a website of a lawyer in Southern California. Search engines like Google love and reward this type of relevant linking. A personal injury lawyer’s website will have a better chance in showing up on the first page of search results for “Orange County personal injury lawyer” when it has links going to it from a page about personal injury attorneys in Orange County.
There is no downside to listing your business on as many relevant online directories as possible. These directories can directly provide your business information to potential clients while contributing to the SEO of your website. If you are a lawyer in Southern California do not hesitate to click the “Add a lawyer now” button on the right and take advantage of the benefits of the internet evolved directories.