If you are a lawyer in Southern California, you know that having a website along with a strong online presence is a must for attracting new clients. To strengthen your online presence, you need to improve the Search Engine Optimization (SEO) of your website. Traffic to your website from search engine queries is the highest converting type of traffic. Increasing this traffic is a battle to have your website show up above your competitors’ websites on the search engines results page for keywords relevant to your practice. It doesn’t matter whether you are a lawyer Orange County, San Diego, or Los Angeles, SEO is how you win this battle.
Use This Directory to Improve SEO for Lawyer Websites
Those who do SEO for lawyers in Los Angeles and Orange County are always on the look out for new, relevant places to mention and get links to their client’s website. The more relevant, the better. If you are a lawyer in Southern California and are looking to improve your SEO, then creating a listing on this site (a directory for lawyers in Southern California) is about as relevant as you are going to get. Some other websites we would recommend to help in this effort are Best of the Web (BOTW.org) and HG.org. While those two aren’t as focused or as niche as this website, they will still add value to your search engine presence.
For more information about how niche directories like this will improve your website’s SEO, check out this post from the SEMrush team: http://www.semrush.com/blog/directories-arent-dead-work-niche-directories-right-way/. If you are a lawyer who practices in the greater Los Angeles, Orange County, or San Diego area and aren’t sure if this website will help you, feel free to ask your SEO person what they think of this website. The search engines want to be sure of what your website is about before they rank you highly for searches that are relevant to your business. Having a listing on a local lawyer directory such as this increases search engines such as Google’s trust that you are who you say you are. With this trust, will come more qualified organic traffic.
Click here to get started in listing yourself on this website, and further your SEO efforts today!
November 26, 2015 | SoCalLaw
In the world of finding finding services and products online, the first impression isn’t always the most important. Because the internet is so free and relatively unregulated, consumers look to a second and third impression before acquiring a service or product. They want to be convinced that the service is reputable with a solid presence on the internet. This website was created for the purpose of providing that second and/or third impression for Orange County and Los Angeles law firms.
Those looking for a lawyer in Southern California are likely not going to contact the lawyer who’s only online listing is on Yelp. Furthermore, you would be lucky to be found at all by potential clients if that was the only listing of your law firm. Those searching for the help of a lawyer usually check multiple sources for potential suitors. The lawyers they are most likely to contact are those that have a presence in most, if not all the sources they checked. For example, if someone who is looking for a Orange County or Los Angeles personal injury law firm uses Google to search for one, they will likely open several websites like yelp, lawyers.com, and socal-lawyerdirectory.com. If your firm is listed prominently in each of those, chances are your firm will be getting a call from that person.
Where someone pre-internet might only have a friend or neighbor to ask about reputation of a service provider, websites like the SoCal Lawyer Directory provide that reference and more.
To have the best chance in acquiring a potential client in a medium so vast and free as the internet, you must cast cast a wide net. There is no penalty or downside to putting your law firm’s information out in as many places as possible. Each listing you create is the potential second and third impression that the potential client is looking for to feel you are reputable enough to contact. For an Orange County or Los Angeles law firm, creating a listing on this website would be a great first step in increasing your presence on the internet as such.
June 3, 2015 | SoCalLaw
Any business that serves clients strives to to be exposed to the most amount of potential clients as possible. The traditional, tried and true ways of creating this exposure include advertising and listing your business in phone books/directories. These traditional means of exposure continue to prove effective and have adapted to the rise in popularity of the internet. There are display advertisements akin to billboards on almost every page you visit, and internet directories for every niche and profession you can think of. If you are running a business in this day and age it is a necessity to incorporate these resources for online exposure into your advertising plans.
Online directories have the advantage over traditional directories in that they can be more focused on one type of business or service. A niche online directory such as the Southern California Lawyer Directory provides potential for exposure for SoCal lawyers in several distinct ways. First and foremost, many people are looking for a local attorney are finding this website and using its search function to find the perfect lawyer for them.
If a lawyer does not have their information listed on the directory, those potential clients are likely lost to another who does happen to be listed here. Besides the rudimentary idea behind directories, lies a unique advantage that being listed on a directory on the internet provides.
Search Engine Optimization From Directories
Not only can online directories funnel potential clients to contact a listed lawyer, they can also improve the search engine optimization (SEO) of a lawyer’s website. Each listing on this directory, and many others, includes a link to the listed business’s website. Search engines like Google, Yahoo, and Bing see this link and treat it as a sign of approval that the lawyer’s website is trustworthy and relevant.
The cherry on top is that the link is coming from a website about lawyers in Southern California and going to a website of a lawyer in Southern California. Search engines like Google love and reward this type of relevant linking. A personal injury lawyer’s website will have a better chance in showing up on the first page of search results for “Orange County personal injury lawyer” when it has links going to it from a page about personal injury attorneys in Orange County.
There is no downside to listing your business on as many relevant online directories as possible. These directories can directly provide your business information to potential clients while contributing to the SEO of your website. If you are a lawyer in Southern California do not hesitate to click the “Add a lawyer now” button on the right and take advantage of the benefits of the internet evolved directories.
April 30, 2015 | SoCalLaw
Welcome to Southern California’s definitive lawyer directory. We pride ourselves on the integrity of our listings, making sure that all listed information is correct, up-to-date, and properly categorized. We hope our website will help people find the local attorney or firm who will best help them receive the representation they deserve.
We will regularly update this blog with tips for lawyers in southern California regarding how they can improve their web presence and promote their services to a wider audience. Please check back regularly.
February 28, 2015 | SoCalLaw